Privacy notice · Anna Diamonds BVBA Ltd
Privacy: what the forms collect, and why
Two forms on this site carry a message to Anna Diamonds: one to ask about a piece, one to have a piece of your own valued. Both ask for a first name, a surname and an email address.
This page says what each form collects, where it is held, who reads it, and what you can ask the company to do with it afterwards.
- Data controller
- Anna Diamonds BVBA Ltd
- Company number
- 07596541
- Registered
- England, 7 April 2011
- Registered office
- First Floor Leigh Court, Leigh Street, High Wycombe, Buckinghamshire, HP11 2QU
- Regulator
- Information Commissioner's Office
What the two forms collect
Five fields, one of them optional, and on the valuation form your photographs as well. Nothing is taken before you press send.
- First name and surname.
- Email address.
- A phone or WhatsApp number, only if you choose to leave one.
- Your message, or notes about the piece. Required when you ask about a piece, optional on the valuation form.
- Photographs of the piece — the whole piece, the hallmark, the stone. Valuation form only.
- Which of the two forms you used, so the right kind of reply comes back.
There is no account to open, no password to choose and no wishlist to fill. An enquiry is a message, not a membership.
Beyond that, the network serving this site handles ordinary connection data — the address your request arrives from — to deliver the pages and to hold off attacks.
When a form is sent, that address is counted here for a quarter of an hour as well, to keep a machine from flooding the forms with messages. The count is a number and nothing else, and it goes when the time is up.
- Name
- So the reply is addressed to a person.
- The answer comes back in writing, and it goes here.
- Phone or WhatsApp
- Optional. If you leave it, the reply can come on WhatsApp.
- Message
- What you are asking, in your own words.
- Photographs
- Valuation form only. Marks, cut and condition are read from these.
- Which form
- Buying or selling, so the reply fits the question.
Why it is collected
To answer what you asked and, if you decide to go on, to sell you a piece or to buy yours.
Under the UK GDPR the lawful basis is Article 6(1)(b), the steps taken at your own request before a contract is entered into. Where a message turns out to be a question and nothing more, it is Article 6(1)(f): answering the people who write in.
Nothing sent through the form is sold on, and none of it is handed to anyone for advertising.
How long it is kept
Two clocks run here, and they run for different lengths of time.
An enquiry that ends in nothing is kept while the exchange is open, and no longer than there is a reason to keep it. Ask for it to be deleted and it is deleted.
Where a purchase follows, the record of that purchase is kept as long as a company registered in England must keep its books. That clock is set by law, not by the company.
You can ask for either to be shortened. See the rights below.
Who sees it
What you send goes into the company's own store on Cloudflare and is read from a panel that opens only with a password.
Inside Anna Diamonds it reaches the people who answer enquiries, value pieces and handle a purchase. Nobody else is given that password.
Cloudflare serves the site and holds the store, on the company's instructions and for no purpose of its own. Nothing is passed to anyone else, nothing is sold on, and no photograph of your piece is published without asking you first.
Where it is handled
Anna Diamonds is registered in England and works in the United Kingdom and in Italy.
The store is Cloudflare's, and Cloudflare's network reaches more than one country: what you send may be held or moved outside the United Kingdom.
Where that happens it is covered by the standard data protection clauses in the contract with Cloudflare, which are the safeguards the UK GDPR requires for a transfer.
Your rights under the UK GDPR
Each one can be used at any time, and using one costs nothing.
- Access
- Ask for a copy of what the company holds about you.
- Rectification
- Have anything wrong put right.
- Erasure
- Ask for it to be deleted, where the law allows.
- Restriction
- Ask that it be held but not used, while something is in dispute.
- Objection
- Object to a use you did not ask for.
- Portability
- Receive what you supplied in a machine-readable file.
- Complaint
- Take the matter to the ICO, the UK regulator.
How to use those rights, and how to complain
Write to the company, through the form on the contact page or by post. Say which right you are using, and name the enquiry or the piece it concerns, so the right record is found.
An answer is due within one month of the request.
If the answer does not settle the matter, the Information Commissioner's Office takes complaints directly, and you do not have to write to the company first.
- Write to
- Anna Diamonds BVBA Ltd
- Through the form
- on the contact page
- By post
- First Floor Leigh Court, Leigh Street, High Wycombe, Buckinghamshire, HP11 2QU
- Answer due
- Within one month of the request
- Regulator
- ico.org.uk
No profiling, and no automatic decisions
This site carries no advertising trackers and builds no profile of who is reading it. No script counts visits at all.
A valuation is read by a person, from your photographs. Nothing here decides anything about you on its own.
The rest of the small print
Two more pages: what this site stores in your browser, and the terms on which a piece is sold.